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Marketing Plan Table of Contents

 

Marketing Plan

1.0 Marketing Vision for Made in USA

2.0 Made in USA Ideal Customer (Demographics, Habits, & Patterns)

      2.1 Actively Seeking

      2.2 Interested

     2.3 Easily Convinced

3.0 Competitive Differences / Advantages for Made in USA

      3.1 EQU Competitive Advanage

      3.2 PRI Competitive Advanage

      3.3 RAT Competitive Advanage

      3.4 REL Competitive Advanage 

      3.5 SAF Competitive Advanage

      3.6 COO Competitive Advanage

      3.7 AWA Competitive Advanage

      3.8 PROX Competitive Advanage

 4.0 Core Strategy for Made in USA

      4.1 Branding - Augmenting Your Brand   

      4.2 Marketing - The Message & Campaign

      4.3 Advertising - Targeting the Ideal Customer

      4.4 Modernizing - Web Store & Back Linking

      4.5 Overcoming - The Biggest Obstacle

      4.6 Enlisting - 320 Million Marketers        

5.0 Product Considerations for Made in USA

      5.1 Quality, Reliability, & Safety

      5.2 Price

      5.3 Labeling

6.0 Web Plan

      6.1 Web Site

      6.2 Page One Paid & Organic

      6.3 Web Store & Gross Profit

      6.4 Back Links for More Ad Views

7.0 Marketing Materials We Provide for Made in USA

      7.1 Campaign

      7.2 Labeling

      7.3 Advertising

8.0 Outstanding Customer Service

9.0 Marketing Schedule

10.0 Sales & Marketing Numbers

11.0 Training 

Enclosure I: Conclusions for Made in USA